Atlas Mara
Problem Statement
African financial services group Atlas Mara had acquired control of or significant stakes in banking operations in seven African countries and wanted a communications partner to help them manage media perception and coverage during the restructuring process, build goodwill among internal and external stakeholders and improve and rebuild public trust in the bank's leadership.
Our Solution
CMC advised Atlas Mara to launch a stakeholder outreach programme, aligned with a robust issue and crisis management approach and capacity. This included government relations, mandating the board and senior executives to engage identified key stakeholders, establishing a new framework for internal engagement and implementing a public relations campaign.
Results
Our efforts yielded significant drop in leaks to the media, a balanced narrative about the bank and muted public acrimony from political stakeholders.